Marketing Strategy

April 10, 2017 Quora Answer to: What would allow a meal kit delivery company to truly go mainstream?

You essentially have three options here, and I’d humbly suggest you pay particular attention to the third, as the first…

December 22, 2015 Quora Answer to: How does a startup convert its users into evangelists the way Apple does?

Strategically, it would be more efficient to focus on identifying -and magnifying- product envangelists than it would be to try and deliberately create evangelists…

December 12, 2015 Quora Answer to: What are the best practices for communicating new features to customers?

The principles of optimal marketing communications do not change for trying to convey new features, especially to customers, where persuasive factors…

March 17, 2015 Why Physical Science Startups Need Social Scientists

Originally featured in LinkedIn’s Pulse magazine. Physical scientists, from physicists to biological engineers, are great at solving problems that deal…