I lead advanced analytics (data science) and measurement strategy toward optimizing and/or informing marketing programs, strategy, and operations for the world’s leading CX as a Service Platform (see Gartner).
By day, I’m Director of Marketing Analytics, specializing in Advanced Analytics, at Genesys. I’m also Co-Founder of Hyperthesis, a startup funded by the National Science Foundation and through which my partners and I have won grants from the NSF, INSEAD, and the AMA. — BUT, in my spare time, I’m an aspiring creative who enjoys film-making, photography, and music production.
Let’s jam on some data, strategy, or critical creative together!
I 'do' and manage data science and analytics, usually leveraging insights from marketing theory to inspire questions and tease out strategic + operational implications.
I ❤️ marketing strategy, because, when done right, it's the systematically optimized product of behavioral sciences and creativity. And, btw, Waterfall > Agile (many X), with proper quant research.
In my spare time, I enjoy photography, music production, film-making, and writing. I've even done some of this while in technical roles.
Data Scientist and Analytics Leader with 13 years of Marketing Analytics, 7 years of Consumer Research, and 6 years of Data Science experience, at up to Billion-dollar scale and in B2C/eComm, B2B, and B2G applications. I have the quantitative research expertise (grants from INSEAD, AMA, and NSF) needed to spot strategic and tactical insights. Plus, I have the cross-functional team leadership experience needed to effectively communicate insights, convey advanced methods, and lead teams toward leveraging insights to powerful effect.
I lead advanced analytics (data science) and measurement strategy toward optimizing and/or informing marketing programs, strategy, and operations for the world’s leading CX as a Service Platform (see Gartner).
Marketing data science leadership to inform and optimize marketing strategy, operations, and execution across consumer and commercial business within the Americas.
Analytics and domain expert data science (i.e. marketing theory + practice) for the Digital Marketing team of America’s fastest-growing skincare brand (> $1 Billion in sales as of 2017).
I serve as Co-Founder, where I mostly direct product development, across front and back-end systems, amid the usual Co-Founder responsibilities. — Hyperthesis is a National Science Foundation awardee that aims to create a new paradigm for behavioral and life science research. By reconceptualizing the scientific literature search engine and leveraging the latest in artificial intelligence techniques, we make some pivotal, time-consuming tasks of scientific literature review exponentially faster and more productive.
Data Science, Insights/Research, and General Marketing Analytics for marketing strategy and operations (in a consulting role). Methods include inferential statistics, predictive modeling, NLP, and machine learning. #R #DAX #PowerBI #Salesforce #Marketo
Supporting this popular Silicon Valley think tank’s marketing strategy validation, optimization, and retrospective via data science and consumer research (in a consulting role). Methods include predictive modeling, statistical inference, machine learning, and NLP (Natural Language Processing). #R #Tableau #Marketo #Salesforce #Martech #DataScience
Quantitative consumer research, marketing analytics, marketing strategy/planning, and quickly scalable digital marketing execution. Past clients include MedTronic (world’s largest medical device company), SRI International (inventors of Siri, ARPANET, etc), United Talent Agency, MetaFlows (NSF/Army Research), and numerous political entities (see website for list).
Masters in Communication (Marketing & Politics), with courses in quantitative social science research, branding and advertising, and more.
Professional Certificate Sequence in Data Science: R Programming, Inferential Statistics, Regression Modeling, Machine Learning, Building Data Products, Data Wrangling, and more. Completed 8 of 10 courses “With Distinction.”
Bachelors in Political Science, with courses in game theory, nuclear strategy, international relations and more.
Below, you’ll find links to my various portfolios. Please note: Some portfolios are password-protected. If you don’t have a password, contact me to generate one for you.
You essentially have three options here, and I’d humbly suggest you pay particular attention to the third, as the first…
I lead a team of data scientists at Code for San Francisco’s Data Science Working Group and at an A.I.-based startup, and…
“Satisfaction” can be defined a number of ways, but in purely strategic terms -and to everyone’s benefit- you’ll want to,…
Strategically, it would be more efficient to focus on identifying -and magnifying- product envangelists than it would be to try and deliberately create evangelists…
Location: San Francisco / Los Angeles / San Diego – USA
Primary / Initial Contact: Email (below)
Consulting Availability: Limited. Contact me to inquire.