About Me

By day, I’m Director of Marketing Analytics, specializing in Advanced Analytics, at Genesys. Previously, I was Co-Founder and CTO (still Co-Founder) of Hyperthesis, a startup funded by the National Science Foundation and through which my partners and I have won grants from the NSF, INSEAD, and the AMA, as well as patents in NLP and data visualization. — BUT, in my spare time, I’m an aspiring creative who enjoys film-making, photography, and music production.

Let’s jam on some data, strategy, or critical creative together!

Residence: SF / LA / SD, California
Consulting Availability: None

Interests / Services

Data Science / Analytics

I 'do' and manage data science and analytics, usually leveraging insights from marketing theory to inspire questions and tease out strategic + operational implications.

Marketing Strategy

I ❤️ marketing strategy, because, when done right, it's the systematically optimized product of behavioral sciences and creativity. And, btw, Waterfall > Agile (many X), with proper quant research.

Multi-Media Production

In my spare time, I enjoy photography, music production, film-making, and writing. I've even done some of this while in technical roles.

Fun Facts

Basketball lover

4 research grants won

I like to write

17 Countries Visited

Clients & Employers

More in CV/Resume>>

Professional Summary

GTM Data Science and Analytics leader with >15 years of experience in analytics (B2C and B2B SaaS), 9 years in data science, and 8 years leading data science/analytics teams. I have the methodological expertise needed to spot strategic and operational insights (grants from National Science Foundation, AMA, INSEAD; patents in AI/NLP and data viz), as well as the cross-functional leadership experience needed to drive teams toward turning insights into impact (>$100M of attributable revenue impact over the past 5 yrs).

Highlights

Experience

Jul 2021 - Present

Director, Marketing Analytics (Advanced Analytics)

Genesys

Global analytics vision, measurement strategy, and GTM strategic partner to regional Integrated Marketing VPs, as well as player-coach of full-funnel performance reporting, data science, and strategic planning. This involves managing up to six direct reports, plus relationships with multiple B.U.s and cross-functional leads (e.g. Revenue Operations, Finance).

Apr 2020 - Jan 2021

Data Science Manager, Americas

HP (Hewlett-Packard)

Marketing data science leadership to inform and optimize marketing strategy, operations, and execution across consumer and commercial business within the Americas.

Apr 2019 - Feb 2020

Sr. Manager, Marketing Science & Analytics

Rodan + Fields

Analytics and domain expert data science (i.e. marketing theory + practice) for the Digital Marketing team of America’s fastest-growing skincare brand (> $1 Billion in sales as of 2017).

Oct 2014 - Present

Co-Founder & COO

Hyperthesis

I serve as Co-Founder, where I mostly direct product development, across front and back-end systems, amid the usual Co-Founder responsibilities. — Hyperthesis is a National Science Foundation awardee that aims to create a new paradigm for behavioral and life science research. By reconceptualizing the scientific literature search engine and leveraging the latest in artificial intelligence techniques, we make some pivotal, time-consuming tasks of scientific literature review exponentially faster and more productive.

Jan 2018 - Apr 2019

Data Scientist, Marketing

Accela, Inc.

Data Science, Insights/Research, and General Marketing Analytics for marketing strategy and operations (in a consulting role). Methods include inferential statistics, predictive modeling, NLP, and machine learning. #R #DAX #PowerBI #Salesforce #Marketo

Nov 2016 - Nov 2017

Data Scientist & Consumer Researcher

Singularity University

Supporting this popular Silicon Valley think tank’s marketing strategy validation, optimization, and retrospective via data science and consumer research (in a consulting role). Methods include predictive modeling, statistical inference, machine learning, and NLP (Natural Language Processing). #R #Tableau #Marketo #Salesforce #Martech #DataScience

2005 - Oct 2016

Marketing Management Consultant

Sovereign Market, LLC

Quantitative consumer research, marketing analytics, marketing strategy/planning, and quickly scalable digital marketing execution. Past clients include MedTronic (world’s largest medical device company), SRI International (inventors of Siri, ARPANET, etc), United Talent Agency, MetaFlows (NSF/Army Research), and numerous political entities (see website for list).

Education

The Johns Hopkins University

Washington, DC / Baltimore, MD

Masters in Communication (Marketing & Politics), with courses in quantitative social science research, branding and advertising, and more.

Johns Hopkins Bloomberg School of Public Health

Online

Professional Certificate Sequence in Data Science: R Programming, Inferential Statistics, Regression Modeling, Machine Learning, Building Data Products, Data Wrangling, and more. Completed 8 of 10 courses “With Distinction.”

University of California, Los Angeles

Los Angeles, CA

Bachelors in Political Science, with courses in game theory, nuclear strategy, international relations and more.

Skills

Data Science and General Analytics

Inferential statistics
Regression modeling + diagnostics
Machine learning
R / R + Shiny
SQL
DAX
Power BI / Google Data Studio / Tableau

Marketing Analytics

Instrumentation (data layer design + Tealium/Google Tag Manager)
Google Analytics 360
Search Ads 360 / Display & Video 360
Facebook Ads analytics (Reporting, Lift Studies, etc)
Snap, Pinterest, and LinkedIn analytics
Marketo analytics and API
Salesforce CRM and Marketing Cloud reporting

Martech / Dev Ops

Marketo API (standard and bulk methods)
MS Cognitive Services API
Amazon: EC2, S3, Lightsail
Azure: Cloud, Machine Learning
Git version control
Zoho API
Notebooks (Jupyter & RStudio)

Consumer Research / Insights

Quantitative study design
Qualitative study design
Qualtrics / Survey Monkey
Amazon Mturk

Marketing Strategy and Execution

SEO (technical + content)
SEM (keyword + PLA)
Paid Social
Display / DSPs
Email / Loyalty (SFDC/MC, Marketo)

My Works

Below, you’ll find links to my various portfolios. Please note: Some portfolios are password-protected. If you don’t have a password, contact me to generate one for you.

Data Science & Analytics
Samples of my data science and analytics work, mostly for marketing and civic hacking applications. This includes reproducible code in Jupyter and R Notebooks.

Photography
Landscapes, portraits, and commercial work. I’m always down to collaborate on interesting, high-potential projects.

Film-making (Direction & Cinematography)
I’m just getting started in directing and cinematography, but it’s been great fun. Let’s weave something beautiful together!

Writing (Critical & Creative)
When I have the time and mental space, I do enjoy critical writing on marketing and analytics matters. I’m now also trying my best to fit in some screenwriting.

Latest Writings

April 10, 2017 Quora Answer to: What would allow a meal kit delivery company to truly go mainstream?

You essentially have three options here, and I’d humbly suggest you pay particular attention to the third, as the first…

January 6, 2016 My Quora Answer to: What is the most effective way for a product manager to conduct a UX satisfaction audit?

“Satisfaction” can be defined a number of ways, but in purely strategic terms -and to everyone’s benefit- you’ll want to,…

December 22, 2015 Quora Answer to: How does a startup convert its users into evangelists the way Apple does?

Strategically, it would be more efficient to focus on identifying -and magnifying- product envangelists than it would be to try and deliberately create evangelists…

Contact Me

Location: San Francisco / Los Angeles / San Diego – USA
Primary / Initial Contact: Email (below)
Consulting Availability: Limited. Contact me to inquire.

About Me

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