Strategically, it would be more efficient to focus on identifying -and magnifying- product envangelists than it would be to try and deliberately create evangelists from scratch, especially if you’re already doing everything right with your branding. That is, you’re creating experiences that cumulatively resonate with some segment(s) of your market, such that customers might sometimes find themselves defending the brand against any critique of it (an advanced KPI called brand attachment – click for relevant research/prescriptions >>).

That said, to lay the groundwork for magnifying evangelism to practically religious levels, like what Apple customers exhibit, you might want to turn to higher forms of social science…

Read more on Quora.com >>