The principles of optimal marketing communications do not change for trying to convey new features, especially to customers, where persuasive factors like ‘scarcity’ might not be as important as when appealing to a market/prospect (unless you’re trying to get customers to upgrade to a different version of your product?).

That said, as with all marketing communications, you should simply focus your communications on conveying the benefits of these new features, concrete and emotional. Because, in the end, one seeks features for their benefits, not for their sheer novelty.

Read more at Quora.com >>