Transforming the B2B Enterprise – and – B2C/DTC Ecommerce marketing teams into one systematic, data-driven org via foundations in measurement strategy, performance reporting, data science / AI, and cross-functional leadership.
Jude Calvillo
GTM Analytics & AI Leader
Multi-Media Creative
Writer / Critic
Entrepreneur
Jude Calvillo
GTM Analytics & AI Leader
Multi-Media Creative
Writer / Critic
Entrepreneur
About Me
By day, I’m Director of Marketing Analytics, specializing in Advanced Analytics and AI, at Twist Bioscience. Previously, I held several posts in data science or marketing science leadership at Genesys, HP, and more. I was also Co-Founder and CTO (still Co-Founder) of Hyperthesis, a startup funded by the National Science Foundation and National Institutes of Health, with additional grants from INSEAD and the AMA. Along with my Co-Founder, I hold two patents in NLP and data visualization. — BUT, in my spare time, I’m an aspiring creative who enjoys film-making, photography, and music production.
Let’s jam on some data, strategy, or critical creative together!
- Residence: SD / SF / LA, California
- Consulting Availability: None
Interests / Services
Data Science / Analytics
I 'do' and manage data science and analytics, usually leveraging insights from marketing theory to inspire questions and tease out strategic + operational implications.
Marketing Strategy
I ❤️ marketing strategy, because, when done right, it's the systematically optimized product of behavioral sciences and creativity. And, btw, Waterfall > Agile (many X), with proper quant research.
Multi-Media Production
In my spare time, I enjoy photography, music production, film-making, and writing. I've even done some of this while in technical roles.
Fun Facts
Basketball lover
4 research grants won
I like to write
22 Countries Visited
Clients & Employers
Professional Summary
GTM Data Science & Analytics leader with 18 years of experience in data analytics (B2B enterprise + B2C/D2C; up to Billion dollar scale) and 10 years leading data science/analytics teams. I have the methodological expertise (grants and patents in AI/NLP/data viz) needed to spot strategic and operational insights, as well as the exec communication and cross-functional leadership skills needed to turn insights into impact (>$120M of rev impact over the past 6 yrs).
Highlights
Experience
Dec 2024 - Today
Director, Marketing Analytics
Twist Bioscience
Jul 2021 - Aug 2024
Director, Marketing Analytics (Advanced Analytics)
Genesys
Global analytics vision, measurement strategy, and GTM strategic partner to regional Integrated Marketing VPs, as well as player-coach of full-funnel performance reporting, data science, and strategic planning. This involves managing up to six direct reports, plus relationships with multiple B.U.s and cross-functional leads (e.g. Revenue Operations, Finance).
Apr 2020 - Jan 2021
Data Science Manager, Americas
HP (Hewlett-Packard)
Marketing data science leadership to inform and optimize marketing strategy, operations, and execution across consumer and commercial business within the Americas.
Apr 2019 - Feb 2020
Sr. Manager, Marketing Science & Analytics
Rodan + Fields
Analytics and domain expert data science (i.e. marketing theory + practice) for the Digital Marketing team of America’s fastest-growing skincare brand (> $1 Billion in sales as of 2017).
Oct 2014 - Present
Co-Founder & COO
Hyperthesis
I serve as Co-Founder, where I mostly direct product development, across front and back-end systems, amid the usual Co-Founder responsibilities. — Hyperthesis is a National Science Foundation awardee that aims to create a new paradigm for behavioral and life science research. By reconceptualizing the scientific literature search engine and leveraging the latest in artificial intelligence techniques, we make some pivotal, time-consuming tasks of scientific literature review exponentially faster and more productive.
Jan 2018 - Apr 2019
Data Scientist, Marketing
Accela, Inc.
Data Science, Insights/Research, and General Marketing Analytics for marketing strategy and operations (in a consulting role). Methods include inferential statistics, predictive modeling, NLP, and machine learning. #R #DAX #PowerBI #Salesforce #Marketo
Nov 2016 - Nov 2017
Data Scientist & Consumer Researcher
Singularity University
Supporting this popular Silicon Valley think tank’s marketing strategy validation, optimization, and retrospective via data science and consumer research (in a consulting role). Methods include predictive modeling, statistical inference, machine learning, and NLP (Natural Language Processing). #R #Tableau #Marketo #Salesforce #Martech #DataScience
2005 - Oct 2016
Marketing Management Consultant
Sovereign Market, LLC
Quantitative consumer research, marketing analytics, marketing strategy/planning, and quickly scalable digital marketing execution. Past clients include MedTronic (world’s largest medical device company), SRI International (inventors of Siri, ARPANET, etc), United Talent Agency, MetaFlows (NSF/Army Research), and numerous political entities (see website for list).
Education
The Johns Hopkins University
Washington, DC / Baltimore, MD
Masters in Communication (Marketing & Politics), with courses in quantitative social science research, branding and advertising, and more.
Johns Hopkins Bloomberg School of Public Health
Online
Professional Certificate Sequence in Data Science: R Programming, Inferential Statistics, Regression Modeling, Machine Learning, Building Data Products, Data Wrangling, and more. Completed 8 of 10 courses “With Distinction.”
University of California, Los Angeles
Los Angeles, CA
Bachelors in Political Science, with courses in game theory, nuclear strategy, international relations and more.
Skills
Data Science and Quantitative Research
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Inferential statistics
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Regression modeling + diagnostics
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MMM & MTA (Marketing ROI)
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Experimental design / Hypothesis testing
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Machine learning (e.g. lead scoring, churn predict, etc)
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Generative AI (Agents: Gemini Ent., ChatGPT Ent.)
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Python
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R
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SQL
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Tableau / Power BI / Looker Studio
Marketing Tech
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Instrumentation (Tealium, Google Tag Manager, Segment)
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Google Analytics 360 / GA4
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Search Ads 360 / Display & Video 360
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Facebook Ads analytics (Reporting, Lift Studies, etc)
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Snap, Pinterest, and LinkedIn analytics
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Marketo analytics and API
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Salesforce CRM and Marketing Cloud reporting
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Audience onboarding (LiveRamp, Adobe DMP)
Cloud Ops / Dev Ops / ML Ops
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GCP (Google Cloud Platform)
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AWS (Amazon Web Services)
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Azure Cloud / Machine Learning
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ML Ops: Databricks, Sagemaker
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Git / Github
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Popular APIs: Marketo, Zoho, MS Cognitive Services, Census, etc
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iPython Notebooks
Consumer Research / Insights
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Quantitative study design
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Qualitative study design
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Qualtrics / Survey Monkey
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Amazon Mturk
My Works
Below, you’ll find links to my various portfolios. Please note: Some portfolios are password-protected. If you don’t have a password, contact me to generate one for you.
Data Science & Analytics
Samples of my data science and analytics work, mostly for marketing and civic hacking applications. This includes reproducible code in Jupyter and R Notebooks.
Samples of my data science and analytics work, mostly for marketing and civic hacking applications. This includes reproducible code in Jupyter and R Notebooks.
Photography
Landscapes, portraits, and commercial work. I’m always down to collaborate on interesting, high-potential projects.
Landscapes, portraits, and commercial work. I’m always down to collaborate on interesting, high-potential projects.
Film-making (Direction & Cinematography)
I’m just getting started in directing and cinematography, but it’s been great fun. Let’s weave something beautiful together!
I’m just getting started in directing and cinematography, but it’s been great fun. Let’s weave something beautiful together!
Writing (Critical & Creative)
When I have the time and mental space, I do enjoy critical writing on marketing and analytics matters. I’m now also trying my best to fit in some screenwriting.
When I have the time and mental space, I do enjoy critical writing on marketing and analytics matters. I’m now also trying my best to fit in some screenwriting.
Latest Writings
November 2, 2016
Quora Answer to: What is the most accepted academic track to achieve a data science position?
I lead a team of data scientists at Code for San Francisco’s Data Science Working Group and at an A.I.-based startup, and…
January 6, 2016
My Quora Answer to: What is the most effective way for a product manager to conduct a UX satisfaction audit?
“Satisfaction” can be defined a number of ways, but in purely strategic terms -and to everyone’s benefit- you’ll want to,…
December 22, 2015
Quora Answer to: How does a startup convert its users into evangelists the way Apple does?
Strategically, it would be more efficient to focus on identifying -and magnifying- product envangelists than it would be to try and deliberately create evangelists…
December 12, 2015
Quora Answer to: What are the best practices for communicating new features to customers?
The principles of optimal marketing communications do not change for trying to convey new features, especially to customers, where persuasive factors…
Contact Me
Location: San Diego / San Francisco / Los Angeles – USA
Primary / Initial Contact: Email (below)
Consulting Availability: None at this time. Contact me for future availability.