Jude Calvillo

GTM Analytics/DS Leader

Multi-Media Creative

Writer / Critic

Entrepreneur

Jude Calvillo

GTM Analytics/DS Leader

Multi-Media Creative

Writer / Critic

Entrepreneur

About Me

By day, I’m Director of Marketing Analytics, specializing in Advanced Analytics, at Genesys. Previously, I was Co-Founder of Hyperthesis, a startup funded by the National Science Foundation and through which my partners and I have won grants from the NSF, INSEAD, and the AMA, as well as patents in NLP and data visualization. — BUT, in my spare time, I’m an aspiring creative who enjoys film-making, photography, and music production.

 

Let’s jam on some data, strategy, or critical creative together!

 

  • Residence: SF / LA / SD, California
  • Consulting Availability: None
Interests / Services
Data Science / Analytics

I 'do' and manage data science and analytics, usually leveraging insights from marketing theory to inspire questions and tease out strategic + operational implications.

Marketing Strategy

I ❤️ marketing strategy, because, when done right, it's the systematically optimized product of behavioral sciences and creativity. And, btw, Waterfall > Agile (many X), with proper quant research.

Multi-Media Production

In my spare time, I enjoy photography, music production, film-making, and writing. I've even done some of this while in technical roles.

Fun Facts
Basketball lover
4 research grants won
I like to write
17 Countries Visited
Clients & Employers
Professional Summary

GTM Data Science and Analytics leader with >15 years of experience in analytics (B2C and B2B SaaS), 9 years in data science, and 8 years leading data science/analytics teams. I have the methodological expertise needed to spot strategic and operational insights (grants from National Science Foundation, AMA, INSEAD; patents in AI/NLP and data viz), as well as the cross-functional leadership experience needed to drive teams toward turning insights into impact (>$100M of attributable revenue impact over the past 5 yrs).

Highlights
Experience
Jul 2021 - Present
Director, Marketing Analytics (Advanced Analytics)
Genesys

Global analytics vision, measurement strategy, and GTM strategic partner to regional Integrated Marketing VPs, as well as player-coach of full-funnel performance reporting, data science, and strategic planning. This involves managing up to six direct reports, plus relationships with multiple B.U.s and cross-functional leads (e.g. Revenue Operations, Finance).

Apr 2020 - Jan 2021
Data Science Manager, Americas
HP (Hewlett-Packard)

Marketing data science leadership to inform and optimize marketing strategy, operations, and execution across consumer and commercial business within the Americas.

Apr 2019 - Feb 2020
Sr. Manager, Marketing Science & Analytics
Rodan + Fields

Analytics and domain expert data science (i.e. marketing theory + practice) for the Digital Marketing team of America’s fastest-growing skincare brand (> $1 Billion in sales as of 2017).

Oct 2014 - Present
Co-Founder & COO
Hyperthesis

I serve as Co-Founder, where I mostly direct product development, across front and back-end systems, amid the usual Co-Founder responsibilities. — Hyperthesis is a National Science Foundation awardee that aims to create a new paradigm for behavioral and life science research. By reconceptualizing the scientific literature search engine and leveraging the latest in artificial intelligence techniques, we make some pivotal, time-consuming tasks of scientific literature review exponentially faster and more productive.

Jan 2018 - Apr 2019
Data Scientist, Marketing
Accela, Inc.

Data Science, Insights/Research, and General Marketing Analytics for marketing strategy and operations (in a consulting role). Methods include inferential statistics, predictive modeling, NLP, and machine learning. #R #DAX #PowerBI #Salesforce #Marketo

Nov 2016 - Nov 2017
Data Scientist & Consumer Researcher
Singularity University

Supporting this popular Silicon Valley think tank’s marketing strategy validation, optimization, and retrospective via data science and consumer research (in a consulting role). Methods include predictive modeling, statistical inference, machine learning, and NLP (Natural Language Processing). #R #Tableau #Marketo #Salesforce #Martech #DataScience

2005 - Oct 2016
Marketing Management Consultant
Sovereign Market, LLC

Quantitative consumer research, marketing analytics, marketing strategy/planning, and quickly scalable digital marketing execution. Past clients include MedTronic (world’s largest medical device company), SRI International (inventors of Siri, ARPANET, etc), United Talent Agency, MetaFlows (NSF/Army Research), and numerous political entities (see website for list).

Education
The Johns Hopkins University
Washington, DC / Baltimore, MD

Masters in Communication (Marketing & Politics), with courses in quantitative social science research, branding and advertising, and more.

Johns Hopkins Bloomberg School of Public Health
Online

Professional Certificate Sequence in Data Science: R Programming, Inferential Statistics, Regression Modeling, Machine Learning, Building Data Products, Data Wrangling, and more. Completed 8 of 10 courses “With Distinction.”

University of California, Los Angeles
Los Angeles, CA

Bachelors in Political Science, with courses in game theory, nuclear strategy, international relations and more.

Skills
Data Science and General Analytics
  • Inferential statistics
  • Regression modeling + diagnostics
  • Machine learning
  • R / R + Shiny
  • SQL
  • DAX
  • Power BI / Google Data Studio / Tableau
Marketing Analytics
  • Instrumentation (data layer design + Tealium/Google Tag Manager)
  • Google Analytics 360
  • Search Ads 360 / Display & Video 360
  • Facebook Ads analytics (Reporting, Lift Studies, etc)
  • Snap, Pinterest, and LinkedIn analytics
  • Marketo analytics and API
  • Salesforce CRM and Marketing Cloud reporting
Martech / Dev Ops
  • Marketo API (standard and bulk methods)
  • MS Cognitive Services API
  • Amazon: EC2, S3, Lightsail
  • Azure: Cloud, Machine Learning
  • Git version control
  • Zoho API
  • Notebooks (Jupyter & RStudio)
Consumer Research / Insights
  • Quantitative study design
  • Qualitative study design
  • Qualtrics / Survey Monkey
  • Amazon Mturk
Marketing Strategy and Execution
  • SEO (technical + content)
  • SEM (keyword + PLA)
  • Paid Social
  • Display / DSPs
  • Email / Loyalty (SFDC/MC, Marketo)
My Works

Below, you’ll find links to my various portfolios. Please note: Some portfolios are password-protected. If you don’t have a password, contact me to generate one for you.

Data Science & Analytics
Samples of my data science and analytics work, mostly for marketing and civic hacking applications. This includes reproducible code in Jupyter and R Notebooks.
Photography
Landscapes, portraits, and commercial work. I’m always down to collaborate on interesting, high-potential projects.
Film-making (Direction & Cinematography)
I’m just getting started in directing and cinematography, but it’s been great fun. Let’s weave something beautiful together!
Writing (Critical & Creative)
When I have the time and mental space, I do enjoy critical writing on marketing and analytics matters. I’m now also trying my best to fit in some screenwriting.
Latest Writings
April 10, 2017 Quora Answer to: What would allow a meal kit delivery company to truly go mainstream?

You essentially have three options here, and I’d humbly suggest you pay particular attention to the third, as the first…

November 2, 2016 Quora Answer to: What is the most accepted academic track to achieve a data science position?

I lead a team of data scientists at Code for San Francisco’s Data Science Working Group and at an A.I.-based startup, and…

January 6, 2016 My Quora Answer to: What is the most effective way for a product manager to conduct a UX satisfaction audit?

“Satisfaction” can be defined a number of ways, but in purely strategic terms -and to everyone’s benefit- you’ll want to,…

December 22, 2015 Quora Answer to: How does a startup convert its users into evangelists the way Apple does?

Strategically, it would be more efficient to focus on identifying -and magnifying- product envangelists than it would be to try and deliberately create evangelists…

Contact Me

Location: San Francisco / Los Angeles / San Diego – USA
Primary / Initial Contact: Email (below)
Consulting Availability: Limited. Contact me to inquire.

Send Me a Message